Blog: The Spin
#LaundryMarketingNews
October 09, 2020
Industrial Laundry Website Content and SEO
Industrial laundry website content and search engine optimization (SEO) for the linen and uniform industry is vital to being seen online and getting prospects on your website. Whether your laundry facility has been around for two years or a hundred, there’s always room for more customers. That’s what every good salesperson thinks, and that’s what your website content should aim for. Though similar in purpose, the differences between making a sale over the phone or through a webpage are many.
Here’s how to make your website a powerful lead generator:
Post Quality Industrial Laundry Website Content
When your sales reps are talking to somebody on the phone or in person, they’re using techniques to get that sale. They’re SPINning, they’re SNAPping, they’re Challenging. They’re reading the prospect in real-time and responding in ways that comfort and convince.
Your website content doesn’t have the luxury of responding, and yet has more “conversations” with potential customers than any salesperson. Every set of eyes that finds your website is looking for something specific. If the content they’re reading doesn’t cater to those interests and make itself relevant quick, they won’t stick around. Unlike a real-time sale, where personality, charm, and professionalism can keep a prospect on the line, online content has only the words that are there.
As a result, those words are of monumental importance, and need to be crafted with experienced care. If a piece of content has typos, grammatical or spelling errors, or contains wrong information, that’s a lost sale. After all, if your business is careless enough to post poorly constructed content, why would readers trust your services?
On the other hand, a website whose content is expertly crafted, accurate, pleasant to read, and easily understood, generates confidence in your business. But that’s not all that matters.
Optimize Your Online Content
No matter how engaging and effective a piece of content is, it won’t get results if nobody sees it. That’s where Search Engine Optimization (SEO) comes into play.
Utilizing the rules that search engines like Google and Bing use to decide placement on their results pages, SEO aims to get your website to the top of the list. Ranking high on the search results page is important because there is a strong relationship between high rankings and website visits. Generally, the higher your website is positioned, the more web traffic you’ll get. The more traffic you get, the more potential sales that browse your website.
Your Best Solution: SEO Optimized, Engaging, Relevant Content
Like a polished salesperson, your website should assess the needs of a visiting prospect and situate your services as the answer to those needs. Successful convincing requires not only perfect composition on the page, but ensuring those pages are read by the right people. Achieving this powerful combination on your industrial laundry website requires a deep knowledge of the industry, precise and engaging writing, and search engine expertise.
Online Presence Isn’t Enough
You’ve got a website. It might be a little dated, but you’re out there. If anybody wants to find your business and its services, they will. That’s good, but is it enough? When’s the last time a new customer called or came in because of your online presence? How many times have your blog posts come up in conversation with customers or industry peers?
Professionally crafted content is what makes an organization appear professional and trustworthy online. SEO techniques woven into every piece will ensure it’s read by the right person at the right time. When utilized with an eye for perfection and a mind for the industry, professional content is a tool of great power. With Infinite Laundry at your side, that power can be yours.
Industrial Laundry SEO-Powered Content Through Infinite Laundry
Whether you’re the only game in town or have competition within shouting distance, professional SEO content strategy has much to offer. From improving your industrial laundry website’s prospective viewership to out-ranking your competition, powerful content has many possible rewards.
The only problem is that it’s a massive undertaking that requires substantial resources and time to do well. And that’s assuming you already know what needs to be done!
To turn your industrial laundry website from a signpost to a customer-generating tool, Infinite Laundry’s SEO services can help. We’ve got the technical expertise, industry knowledge, and writing chops to secure your place. We also help with social media management, email marketing, video production, and much more!
Your laundry facility is your own. Make your website the same. Get everything you can out of it with the industry professionals at Infinite Laundry. Call us at (888) 577-0262 or contact us here.
