Blog: The Spin
#LaundryMarketingNews
March 31, 2021
The History of Laundry Marketing Infographic [2021 Update]
The COVID-19 pandemic has accelerated the digital adoption of every aspect of sales and marketing in the commercial laundry industry. Virtual connections are no longer optional, and a deep understanding of how online tools work is required for success.
The
history
of
Laundry
Marketing
[2021 Update]
As the Commercial
Laundry Industry
Changes,
Marketing
Changes with it.
1906
1906
The First Electric Washer is Created
Alva J. Fisher invents the first electric washing machine. Its nickname: “Mighty Thor”. The product spawns an entire industry.
1915
1915
Newspapers
The first paid advertisement in a newspaper appeared in France circa 1836.
1921
1921
Radio Advertising
The first radio advertisement airs and it’s for the Queensboro Corporation’s apartment complex in New York City.
1941
1941
Television
The first TV ad airs before the opening pitch of a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.
1980
1980
Magazines & Print Ads
The first official magazine ad appears in 1742 in Benjamin Franklin’s General Magazine.
2000
2000
Company Websites
As the internet rises, companies find it increasingly important to have a website.
2010
2010
Social Media & SEO
Over 80% of Americans have the internet in their home and companies compete to have a prominent online presence.
2021
The COVID-19 pandemic has accelerated the digital adoption of every aspect of sales and marketing in the commercial laundry industry. Virtual connections are no longer optional, and a deep understanding of how online tools work is required for success.
Trends include
Marketing optimization using ad platform algorithms.
Increased video and interactive content.
Mobile website UXUI.
Personalization of business using digital channels.
Google (Search, Display, YouTube, Google My Business),
Facebook (Instagram, WhatsApp), and Microsoft
(Bing Ads, LinkedIn, Yahoo) dominate the digital
B2B advertising landscape.
Companies who use these platforms effectively
will outperform their competition in new business
development, as well as in recruiting top talent.
Marketing Tools
Designed for Linen & Uniform companies by the laundry marketing experts.
Pay Per Click (PPC) Advertising
Designed for Linen & Uniform companies by the laundry marketing experts.
SEO, Online Directories & Review Management
Our in-house experts put your business at the top of search engine rankings, and manage your local listings
Custom Design & Development
We design beautiful graphics to generate leads for your business.
Email Marketing
We send your business straight to your prospects’ inboxes.
Social Media
Increase your brand recognition and drive traffic to your website.
Video Production
Tap into a powerful form of public communication!
