Blog: The Spin
#LaundryMarketingNews
#LaundryMarketingNews
Hi, I’m Mitchell Holt, President of Infinite Laundry.
I've dedicated my career to perfecting the process of connecting commercial laundry businesses to customers through analytics-driven marketing, while also passionately advocating customer-centricity by following the simple idea that customers are people, not just data. This creates a beautiful relationship of satisfied consumers and profitable businesses.
You’re out doing your homework and researching for the best linen and/or uniform service provider out there. Sounds easy enough right? But if you don’t know what certifications are the ones that match your business needs as well as other factors that play into the decision it can turn into a difficult choice.
We created a cheat sheet of 5 things we feel comprise a great linen and uniform service company:
1. Certifications: Different certifications mean different things. Are you a healthcare provider, or are you in the hospitality industry? The best way to learn which certifications to look for is by visiting: http://www.laundrycompliance.com/.
LaundryCompliance.com is a free site that can be used by all different types of business owners and linen decision makers to learn the basics of what each linen and laundry certification means.
2. Referrals: Sure the sales rep can tell you how great their service is and how wonderful the company is. However a customer that is dissatisfied will never cover up for bad service. Make sure you ask for a referral or 2 before signing on the dotted line.
3. Reviews: Online reviews speak volumes. Even if you see a few negative ones don’t get turned off, see if and how the company responds to these as well – that way if you ever have an issue you will be able to see how quickly they are able to remedy the situation. Companies can’t control what unhappy customers write online in the heat of the moment and a lot of times it is unable to be retracted. Don’t be put off if they have 1 or 2 negative reviews among a larger quantity of great feedback.
4. Customer Service: When you call are you able to get someone on the phone right away? Do they make you wait or take days to return your call even before you have signed up for their service? Be weary – if they are acting that way before they have your business you can only imagine what it will be like after you’ve signed a lengthy service agreement.
5. Long Term Employees: If your sales rep has only been on the job for a few weeks and his manager a few months, you may be in for a rude awakening. If a company constantly has high turnover there is usually a reason for it. Things going on behind the scene may make getting your linen delivery on time a rarity or non-existent. Ask questions such as how long has your company been in business and see if your sales rep can name any senior members of the business.
If you’re ready to find the linen and uniform supplier you’ve been searching for visit – www.linenservices.com.