Blog: The Spin
#LaundryMarketingNews
September 06, 2023
LinenMaster Acquires Infinite Laundry
LinenMaster’s acquisition of Infinite Laundry brings together two industry powerhouse brands to create a full suite of front-and-back-end solutions for the commercial laundry industry. The combined offerings will elevate customers’ growth and cost-saving capabilities.
- LinenMaster will now offer digital marketing, lead generation, and recruiting services to complement its linen and uniform software solutions.
- Infinite Laundry will continue to serve the industry as a standalone brand while providing unique opportunities for LinenMaster customers.
- Infinite Laundry is retaining their full management team and employees, and they will continue to deliver customer-focused solutions for all clients.
We are thrilled to announce the combination of two industry leaders – LinenMaster and Infinite Laundry. This alliance represents a commitment to offering complete solutions for commercial laundries, helping our current and potential customers better navigate their day-to-day operations to capture more revenue and improve their margins. Customers will be able to increase performance by taking advantage of the combined software and marketing services.
Since 1995, LinenMaster has established itself as a pioneer in software solutions for the industry. By using LinenMaster software, customers gain control over their inventory, access valuable insights through efficiency reporting, and leverage dashboards to streamline their operations. LinenMaster’s user-friendly interface helps customers optimize workflow, make informed decisions, and save money.
Infinite Laundry is a trailblazer in specialized industry marketing, and has been in business since 2009. It has a proven track record of delivering solutions tailored to the unique needs of the commercial laundry industry. Infinite Laundry uses data-driven marketing systems and insights to catapult customers’ brands and sales. Infinite’s deep industry proprietary data and ad platform delivers results at an extremely high ROI. To date, Infinite has generated over $2.5 billion worldwide in new business for its customers while supporting their branding and staffing needs.
BETTER TOGETHER
By joining forces, LinenMaster and Infinite Laundry will offer a solution that integrates the power of software, data, marketing, and AI technology. Customers will benefit from a unified ecosystem where they can access Infinite Laundry’s marketing capabilities, lead data, and recruiting data through LinenMaster’s easy-to-use interface. An integrated offering will allow for a holistic view of the laundry business, empowering managers to make decisions, boost brand visibility, and maximize operational efficiency.
“The strengths of Infinite Laundry’s data and creativity, combined with LinenMaster’s software, will redefine industry standards, providing our customers with tools to optimize their businesses, engage their target audience, and exceed their sales and cost-cutting goals,” said Sarah Sinclair, LinenMaster CEO. Sarah continued, “With this acquisition, we reaffirm our commitment to delivering excellence, innovation, and top-tier customer service. As a unified entity, we are poised to forge a greater path forward for our customers, enhancing their laundry operations and helping them stay ahead.”
Jeff Wile, Infinite Laundry’s founder, said, “Our customers are the real winners today! The combined elite industry talent from both companies expands what we can provide the industry. There’s a magic with our combination, where one plus one equals far more than two.” Mitchell Holt, Infinite Laundry’s President, added, “We look forward to upholding our reputation as a trailblazer leading the charge. With the combined effort and resources of Infinite Laundry and LinenMaster, we will be able to provide a broader offering while staying true to our strong tradition of customer service.”
