Blog: The Spin
#LaundryMarketingNews
June 16, 2019
Your Linen and Uniform Service Website May Not Be Safe
Does your website have a secure connection?
As of 2018, Google has marked all websites that haven’t adopted HTTPS as not secure, which puts them at risk for hacking and identity theft.
Not only does this make your website more vulnerable, but Google prefers sites that have an encrypted connection, giving those encrypted sites a slight rankings boost.
Here’s an example of what a non-secured site looks like:
The best and easiest way to secure your site is by installing an SSL certificate, which will protect the sensitive data transmitted to and from your website like login details, signups, addresses and payment or personal information.
What is an SSL certificate?
SSL stands for Secure Sockets Layer, and it’s a digital certificate that proves your website is authentic while also establishing a safe connection. The encryption will scramble information transmitted from your website so that it can’t be read by any outside parties. Here are just a few examples of the types of information that an SSL certificate can protect:
- Usernames and passwords
- Credit card and bank information
- Legal contracts and other legal documents
- Personal information like names, dates of birth, and contact information
When a website user attempts to submit confidential information to your website, their web browser will connect with your website, access your SSL certificate and create a secure link, protecting the user’s information.
But Do I Really Need One?
Global e-commerce increased by 18% in 2018 alone, and it’s only going to grow more. In this digital age, it’s important to have a website that your customers can trust.
When you have an SSL certificate installed, your online visitors will be able to see reassuring visuals like a green address bar or a lock. So, not only will their information be safe, but they’ll feel like their information is safe, giving them confidence in your company and your website and encouraging more business.
In summary, an SSL certificate:
- Protects sensitive information from hackers,
- Gives your website a slight ranking boost, and
- Creates trust in your company
For Easy SSL Installation, Contact Infinite Laundry
Our team of experienced developers can implement SSL technology to secure your linen or uniform service website. To get a free quote or to simply learn more about how this issue can affect your website and business, contact Infinite Laundry today!
