Blog: The Spin
#LaundryMarketingNews
August 07, 2015
Textile Service Providers Benefit Industrial Businesses
Provide cost savings, improved image, improved environmental practices
Two national surveys recently completed by opinion and research firm Fabrizio Ward found industrial business leaders believe textile service providers can reduce their expenses and environmental impact while improving their corporate image. The surveys were commissioned by TRSA, the leading global textile services trade association headquartered in Alexandria, Va.
Of the industrial business decision makers surveyed by Fabrizio Ward, findings included:
- 84 percent believe renting uniforms improves their corporate image.
- 78 percent believe renting reusable textiles allows the company to save money by writing off the rental expense and eliminating linen loss and other laundry issues
- 70 percent believe renting reusable textiles reduces solid waste, provides better quality and is environmentally sustainable
- 63 percent believe renting reusable shop towels minimizes hazardous waste concerns.
“What we’ve learned is the industrial sector recognizes the expertise of the textile services industry,” explained Joseph Ricci, president and CEO of TRSA. “It gives us an opportunity to help these businesses offload expenses and operations that are beyond the scope and expertise of their primary mission while also helping them operate in a more environmentally responsible way.”
The complete surveys are available for download at www.trsa.org/research
The two surveys were completed between Feb. 24 and March 9, 2015 by Fort Lauderdale-based Fabrizio Ward. The business-to-business survey was conducted across the healthcare, hospitality, food and beverage and industrial sectors. Consumers were asked for their views on textile-related issues with healthcare, hospitality and food and beverage businesses.
ABOUT TRSA
TRSA (www.trsa.org) represents the $16 billion textiles services industry which employs 200,000+ people at 1,500+ facilities nationwide by advocating for fair regulatory and legislative policy affecting the textile services industry and promoting the environmental benefits of reusable textiles. TRSA increases productivity, sustainability, safety and professionalism through education, certification, research, benchmarking and information-sharing. Most Americans benefit at least once per week from the cleanliness and safety of laundered, reusable linens, uniforms, towels, mats and other products provided to the service, industrial/manufacturing, hospitality, restaurant and healthcare sectors. TRSA quantifies our industry’s commitment to cleanliness and sustainability through its Clean Green and Hygienically Clean Certification programs.
ABOUT FABRIZIO WARD
Fabrizio Ward (www.fabrizioward.com) is an opinion research and consulting firm focused on supporting successful communications. Our job is to help organizations meet their business objectives by providing research-based insights that bring clarity to a situation and provide recommendations to guide decision making.
Our clients have varied objectives, from surviving crises, managing issues, influencing public policy, enhancing reputations, seeking competitive advantage. But their common thread is the desire to have the most effective communication plan possible. One that targets the right audiences, strikes the right tone, avoids unwinnable battles, delivers the most compelling messages and achieves the objective.
The firm’s partners have conducted research on behalf of a host of trade associations dealing with a wide variety of objectives and purposes. Some of the more recent experience with associations includes: National Retail Federation, National Auto Dealers Association, America’s Natural Gas Alliance, and Global Automakers Association.
Media Contact: Rod Hughes
(610) 559-7585 Ext. 19
